So you’re worried revealing your new product too early will kill the hype. These 3 posts types will help you earn anticipation without giving too much.

After reading, you’ll have 3 plug-and-play content options for the tease phase of your upcoming campaign.

🖼️ 1. Themed Moodboard

Concept: The classic moodboard style post, evolved to give more context, thus connecting better with the audience.

Why it Works: Your audience gets a glimpse into your inspirations for the new release/campaign, sparking interest without showing the actual design.

Examples:

https://www.instagram.com/p/DCxWo6HShsR/?img_index=1

Tips:

• Pick a relevant and interesting theme for the moodboard and make the theme obvious to your audience.
• Share the origin of each individual reference and what specific aspects you’re inspired by.
• Consider building a physical moodboard. Here’s some examples:
  • https://www.instagram.com/p/DIEzx_9uadS/?img_index=1
  • https://www.instagram.com/p/C0mRqNPgiqK/?img_index=1
  • https://www.pinterest.com/pin/839710293061044915/
  • https://www.pinterest.com/pin/839710293061021083/
    • The physical moodboard can become a recurring feature of your content where you show the evolution of the brand’s inspiration.

💨 2. Blur Shot

Concept: A shot of the new product, blurred just enough to be recognizable as something new while not fully identifiable.

Why it Works: Blur effects stand out on the feed, grabbing attention. The blur triggers curiosity, building hype.

Examples:

https://www.instagram.com/p/Cmt9WF1oyDH/?igsh=MzFlcWFkN3NpNGpz&img_index=1

https://www.instagram.com/p/DGBW4HGvoiE/?img_index=1

Tips: